Great content means nothing without great marketing. Rich content that is not discoverable makes it useless to be on the internet, might as well put it written on paper. SEO is the key to ensure this content is discoverable. SEO (Search Engine Optimization) covers how search engine works, what people are searching, what keywords are commonly typed in and what related websites that appear for the customers. It is the process of getting the content through the internet traffic and make it ranked on search engines such as Google, Yahoo, and Bing. As competition rising in the digital era, it is essential for companies’ websites to adopt SEO into their internet marketing strategy. Creative web design Malaysia agencies are now including SEO service in their packages. In fact, there is no digital agency that offer only one type service, most of the digital agencies are incorporating several types of service that aim for the development and discoverability of the business. One of the most wanted services today is SEO.
SEO experts do not only aim for high rank in google search, but they also consider about the traffic and customers. They need to know the customers, the targeted audience of the business so that the content would be optimized and penetrated to the correct audience. Not only the audience demographics but also, they need to know the customer behavior. They need to audit the pages, ensuring all links work properly, not just displaying beautiful pictures. Google would want a website with great user experience to appear on its first page, no dead links. Strategy planning is required to ensure SEO method would work in the long term. The method is very dynamic following the internet trends, customer requirement, and also search engine updates. However challenging SEO is, it is considered to be one of the tools that bring the biggest impact to ROI, leading the success of the business.
As web design Malaysia agencies are offering SEO service, it gives opportunity for startups and corporates in Malaysia to enhance their online business. Not only getting more traffic, but profitable traffic.